Sunday, 4/27/2025, 9am - Radio 2050

Roger Brenninkmeyer shares his journey from working in clothing retail, to microfinance, to corporate branding, to creating artwork from plastic waste. He explains the process of creating artwork from soft plastic waste, including sorting, cleaning, melting, and molding the plastic. He discusses the plastic crisis, the low recycling rates, and the increasing production of plastic, emphasizing the importance of collaboration and using creativity to address the plastics crisis.

● Using one's strengths and thinking sideways can lead to innovative solutions for environmental challenges.

● Artists and entrepreneurs should think sideways and use their skills and experiences to create meaningful solutions.

● Enabling others to participate in the Plastics Crisis Solution is key; involving the community in collecting plastic waste fosters a sense of ownership and engagement.

● Localization is important in creating circular economies and reducing environmental impact.