Sunday, 12/01/2024, 9am - Radio 2050

Tom Hodgkinson, editor of the Idler Magazine, shares his experience of running a magazine for over 30 years and the unexpected lessons he has learned. He emphasizes the importance of having a supportive network of talented friends and seeking advice from mentors who have successfully navigated similar ventures. Tom also discusses the challenges of marketing and the impact of digital platforms on the publishing industry. He highlights the value of building a community of readers and subscribers and the benefits of a subscriber-funded business model.