Melanie Berzon, Director of Operations and On Air Announcer
Ever wonder what goes into putting together a KCSM Radio Pledge Drive? Well, you’ve come to the right place!
Although we here at KCSM only come to you for support three times a year (January, May and September) we are actually working on our Pledge Drives every month of the year.
Let’s take our upcoming Fall Pledge Drive as an example. Our Spring Drive ended in May. Two weeks later we met to evaluate what worked and what didn’t. We also had to start thinking about our September Drive. The things we consider are: What artists would you be interested in learning more about? Are there any milestone Birthdays or Anniversaries coming up? Which musicians are hot at the moment? Our crack team of announcers go to work researching and taking the pulse of the Jazz and Music community.
For instance, this is the year of the centenary of the great Thelonious Monk’s birth.
But wait! Are there any new or reissue CD’s that would be of interest to you? Any special programs or educational documentaries that we can access? Would you like to add a Bebop Royalty custom made T-Shirt to your wardrobe? What other logo items would you appreciate? These (and others) are the types of questions we ask ourselves over and over again. All this takes time, energy and deep thought.
Our mission is two-fold:
- Entertaining you and keeping Jazz alive on the airwaves
- Raising the money we need to keep the station viable and successful
It’s not easy balancing the two. But it’s a task we take on with great joy and passion. As well as enormous responsibility and commitment.
Because you, the music, and the musicians are worth it! We hope you think so too and will continue to support us.