Alicia was born in San Francisco and raised in Pacifica. In the Fall of 2001, after working in the computer technology industry, Alicia enrolled at The College of San Mateo in the Broadcast and Electronic Media Program.
One day, Alisa Clancy came to speak to Alicia's class and opened up the world of Jazz 91 Radio to the budding announcer. Alicia says, "I loved the fact that the station played jazz music only and that I wouldn't have to worry about having to play the same songs over and over. I had a little more flexibility in choosing my playlist. No commercials were a plus. I sensed that KCSM was special”.
She began her broadcasting career on January 4th, 2002, on "Jazz After Hours”. "I was already familiar with Miles Davis, John Coltrane, Dizzy Gillespie and vocalists like Ella Fitzgerald, Lena Horne and Nat King Cole. But I never imaged the thousands of other talented jazz artists I had not heard about, not to mention the instruments…like the harp, violin, flute and tuba”.
Growing up, Alicia was constantly surrounded by music. Her dad, who was born in Nicaragua and came to the States when he was twelve, learned how to speak English by listening to music. He was her biggest influence. "When I went back to school, I asked myself, ‘what do you love the most…what do you want around you 24-7...what can't you live without?' MUSIC was the answer.”
Alicia loves meeting listeners and talking with them on the phone. She is especially thrilled when she gets encouragement and feedback from jazz artists and radio veterans, like producer/drummer Bud Spangler.
Alicia is a welcome addition to our lineup of announcers. Alicia is excited knowing that she is a part of a station that is sharing "some of the best music we will hear in our lifetime”.